Suntory GIN ROKU is crafted from six uniquely Japanese natural ingredients, including cherry blossom, gyokuro tea, and yuzu, carefully harvested and distilled in their respective seasons. Despite holding the third-largest market share globally, it remains relatively unknown in its home country of Japan.

 

As a matter of course, the entire production team of this film found inspiration from ROKU’s lean, delicate, and refined taste. This inspiration led them to adopt a “less is more” approach, creating a new style for ROKU. As you explore the film, you’ll notice the team’s dedication to capturing the essence of ‘Zen’ and ‘Wabi & Sabi,’ creating a world that emanates from within. This is beautifully showcased through captivating shots of the product sizzle, resulting in a subtle and elegant film that reaffirms the unique goodness of Japan.

 

Eiji, the director of the film, has become a beloved enthusiast of ROKU and has been enjoying it ever since.
Cheers to a delightful cinematic journey that celebrates the essence of Japanese craftsmanship!