HONDA – CIVIC TYPE R × Max Verstappen
Eiji Tanigawa, our very own director created an aggressively attractive driving ad for Honda global CIVIC TYPE R featuring 2021 F1 Drivers’ World Champion, Max Verstappen.
The shooting took place a day before the F1 Hungarian Grand Prix, a considerable time constraint on Max Verstappen’s filming time. Still, Eiji took advantage of this disadvantage and turned it into a brilliant idea. As a result, the CIVIC TYPE R shines out, making Max unable to help himself get hooked on driving it.
Eiji also paid particular attention to the use of music. Amilcare Ponchielli’s ‘Dance of the Hours’ sets an esprit, cinematic tone, and is intended to convey the nuances of ‘Max Verstappen gets on that wheel of the CIVIC TYPE R whenever he has time”.
“Under the restriction of the Covid-19 pandemic, this is the first global production for me in two and a half years. In the scorching heat of Budapest in 2022, we experienced various difficulties, like equipment problems. However, I would say the outcome is as hot as the Budapest heat!”. Eiji looks back. “I respect the whole team for getting things done, no matter what”.