SHISEIDO – REVOLUTIONIZE YOUR BEAUTY
TOKYO was responsible for developing the concept, planning, directing, and producing the film and graphics for the REVOLUTIONIZE YOUR BEAUTY.
It tells a story that Shiseido’s researchers are passionate about discovering the perfect combination of natural ingredients using cutting-edge science. The concept is inspired and developed by finding commonalities in the realms of the Japanese tea ceremony culture which emphasizes the importance of once-in-a-lifetime encounters and the special sense of unity that arises when the host entertains their guests with wholehearted hospitality, leaving them with a deep sense of appreciation and awe. It highlights Shiseido’s products, which embody the perfect blend of science and nature, and are designed to help people achieve their own unique beauty.