Directed by TOKYO’s very own Eiji Tanigawa, the commercial features the visual technique of “cutting on action”. In the realm of communication, where such techniques often take centre stage, it’s easy for creators to focus on their own enjoyment, sometimes at the expense of viewer and client satisfaction.

 

However, Eiji took a different approach. He filmed a substantial amount of material, carefully examining the meaning and significance of each shot. By paying close attention to both the meaning and timing of every cut, he thoughtfully constructed and directed the film.

 

The film also features the talented actor Mayuka Otsuka. “I believe that showcasing her unique charm and abilities played a crucial role in the film’s strength. We conducted multiple sessions, ensuring clear and careful communication throughout the process.” Eiji said.

Check out more about Mayuka on her Instagram: @mayuka_otsuka.