When we buy things, it is not simply about the product that we purchase, but the life events we are buying them for, the feelings of excitement, anticipation to use them. TOKYO director Kazuki Takahashi created this spot for one of Japan’s most popular department stores, Seibu Sogo. In the film, Kazuki creates scenarios of customers’ purchases, producing an intimate, personal tone while maintaining a universality that all people can relate to. “I hope the stories of the customers and the department store come through simply through the words on the receipt.”