P&G – PANTENE “Weather Hair” series
Directed by TOKYO’s Suzuko Ohgaki for Pantene, this series of films showcases the company’s new range of products to treat 3 types of “weather hair”, available in store and online. The film’s frame-like structure brings to mind a museum display case. Suzuko conducted an experiment using 2 models, one treated with Pantene’s products and the other without and the results are clear! Her use of graphic projection against the box structure creates a stylish sensory experience for the audience to enjoy while taking in the results of the experiment.