Takeshi Izumida Wins Four Awards
at the 2025 TCC Awards 2025.07.01
We’re proud to announce that TOKYO’s director Takeshi Izumida has been awarded a total of four prizes at the prestigious 2025 TCC Awards, hosted by the Tokyo Copywriters Club (TCC).
Izumida received two awards as a copywriter and an additional two as a film director, marking an outstanding achievement in both writing and directing.
The TCC Awards, established in 1962, are among Japan’s most respected honours in the advertising industry, celebrating excellence across various media including print, film, digital, and naming. Winning works are selected from real campaigns published or aired in the previous year.
Awarded Works
🖋 As Copywriter & Film Director
Welcia Pharmacy / “Karada Welcia / Kurashi Welcia”
TCC Award – General Category
Awarded Copy: 誰も傷つけたくないスポンジ (“A sponge that doesn’t want to hurt anyone”)
Writers: Kinya Okamoto (Okakin), Takeshi Izumida (TOKYO)
🔗 Watch the ad
Bot Express / “Smartphone City Office”
TCC Award – General Category
Awarded Copy: ありがとう”って言われてる同僚をみたいじゃん？(“You kind of want to see the coworker who gets thanked,” right?)
Writers: Iori Anegawa (Dentsu), Hitomi Shimazaki (Dentsu), Takeshi Izumida (TOKYO)
🔗 Watch the ad
🎬 As Film Director & Narrator
Sumitomo Mitsui Banking Corporation / “Olive”
TCC Award – General Category
Awarded Copy: 通帳の人 (“The Bank book Man”)
Writers: Tetsuro Aso (TUGBOAT), Kei Konishi (Dentsu), Kentaro Tsuji (Dentsu)
🔗 Watch the ad
🎬 As Film Director
Shibaura Machine / Corporate Ad
TCC Award – General Category
Awarded Copy: すごいヤツを作りだしたヤツを作りだしたヤツもすごいんだ (“The one who created the one who created the genius—that person’s a genius too.”)
Writer: Taku Tada (TUGBOAT)
🔗 Watch the ad
These recognitions reflect Izumida’s shining talent in both storytelling and visual craft. At TOKYO, we celebrate creative professionals who cross boundaries and push the possibilities of communication.
Congratulations, Takeshi!
